Corrugated City

Wednesday 5 December 2007

Sugar-There's nothing sweeter

Whilst driving down south, every few kilometres we'd pass a huge billboard with some of the most shameless and shameful (both at the same time although they might cancel each other out and we'd be left with just shameneutral) advertising since Joe Camel was enticing American school kids to smoke their little hearts and lungs out.

No hay nada mas dulce.

Actually, that's not even true. It's false advertising. Splenda is 600 times sweeter than sugar. But it's also allegedly based on fertilizer...but that's not the point of this post.

IANSA is Chile's sugar king and mercilessly targets little children in its advertising. I find it quite amazing that they have to advertise at all..i mean, when was the last time you saw a sugar advert in the UK or Europe (and possibly the US)? I just love the 'monstruito' as he's known and even better is the looks on the faces of the cute little girl and her perfect mother as they gaze in awestruck wonderment at a big bowl of sugar. What are they thinking? My guess is something along the lines of:

'Why didn't mummy pay the credit card bill? Those bad men came and took our telly and now all we have to look at is a big bowl of sugar! I hate mummy.'

1 comment:

Anonymous said... Homer J Simpson once said: "First you get the sugar, then you get the power, then you get the women"...or children in Chile's case!