finally got around to sorting out a website.
Click here for the site.
Firstly, I didn't know they were doing this although it was bleeding obvious that the city was crying out for a site. It should have been done years ago.
Secondly, I'm incredibly surprised by the quality of the new site. It's well laid out, well designed, full of really useful information and isn't just the usual "everything's great" kind of tourism site. Some of the interviews are really interesting and express similar points of views to mine. They aren't afraid to tell it like it is and say that there are issues that need to be addressed here. I'm actually really impressed and that's not something I can say very often about the management of tourism and investment in this city.
However (there's always a however), the English version of the site sucks. It's poorly translated and full of spelling mistakes. This city is full of native English speakers, many of whom would probably have been willing to translate the website for free or for very little money. Instead, the council hires a Chilean who, despite obviously having a high level of English, translates idioms and expressions literally and has a problem with basic spelling. It's shoddy work and, unfortunately, all too common in all of South America. It's indicative of the approach to business here: Have a good idea and then execute it cheaply and poorly.
This is a real shame because the Spanish version is really good.
Another problem is that the website doesn't show up in any google searches in English. What's the point in having a site that no one knows about and no one can find? Google ads don't cost all that much and the city is really missing a trick in not advertising this way. Search for Valparaiso Chile tourism, valparaiso chile, city of valparaiso chile, visit valparaiso chile, things to do in valparaiso chile, hotels and accommodation in valparaiso chile, history of valparaiso chile, photos of valparaiso chile and nothing comes up...well this blog does from time to time...